Packaging design
Analysis.
SIPA Molds starts from the understanding of the competitive landscape where the bottle will live as well as the understanding of the production environment where the bottle will takes life: from the shelf back to the shelf.
Packaging incorporates functionality and carrier of identity. The bottle is today’s most powerful branding opportunity: packaging is crucial to the consumer in making a final purchase decision. Only the bottle can visually and tangibly deliver the product and the brand to the consumer in the shop. That’s why the shelf is our starting point: the Marketing Brief with clearly stated, agreed-upon objectives guides us through design process down to the best packaging solution.
